One Usage Rights Partner Centralised Usage Rights Management Compliance Tracking & Verification Rights Extension & Optimisation One Team, Every Market Transparent Scope - Quantifiable Return Call us on +44(0)747 871 9903
Or email: hello@talentwire.co.uk
right. Getting Rights, For any asset. Any media. Any territory. infringement
risks.
Reducing Lowering production
costs.
Simplifying your
admin.

right. Getting Rights, For any asset. Any territory. infringement
risks.
Reducing Lowering production
costs.
Simplifying your
admin.
Call us:
+44(0)747 871 9903
Or email:
hello@talentwire.co.uk
Any media.

right. Getting Rights, For any asset. Any territory. infringement
risks.
Reducing Lowering production
costs.
Simplifying your
admin.
Call us:
+44(0)747 871 9903
Or email:
hello@talentwire.co.uk
Any media.

Managing, buying and negotiating Rights to lower costs and reduce your risk.

Business-as-usual in Rights management is wasteful and complex.
We bring clarity, control and transparency.

We maximise the value of the assets you already own and buy new ones more efficiently to make your marketing budget go further.

Managing, buying and negotiating Rights to lower costs and reduce your risk.

Business-as-usual in Rights management is wasteful and complex.

We bring clarity, control and transparency.

We maximise the value of the assets you already own and buy new ones more efficiently to make your marketing budget go further.

What we do

What we do

Streamlining Rights operations without disrupting your day-to-day.
Benefit from a transparent process, a clearly defined scope, and a quantifiable return…

Streamlining Rights operations without disrupting your day-to-day.

Benefit from a transparent process, a clearly defined scope, and a quantifiable return…

One usage rights partner

Centralised usage rights management

Compliance tracking
& verification

Rights extension
optimisation

One team,
every market

Transparent scope with quantifiable returns

Our Solutions

Talent Wire RightsCheck canvasses marketing stakeholders across organisations ahead of any rights negotiation.

Each team’s anticipated usage requirements are captured, consolidated and aggregated into a single demand picture, giving Talent Wire’s negotiators the full scope of intended use before they approach any rightsholder. The result is a stronger, more informed negotiating position and a final price that reflects the organisation’s true collective need, not a series of piecemeal requests made in isolation.

Paid in full and on time.

We deliver rights procurement services through Talent Wire KEEP, a secure online platform built specifically for the advertising industry. It gives our clients one point of contact, one aggregated invoice and a complete audit trail, while every individual rightsholder is verified, paid in full and on time, in line with FCA and EBA regulation.

Talent Wire issues clients a single, aggregated invoice.

Behind the scenes, we onboard and verify each individual rightsholder, performer, voice artist, and music licensor to satisfy the FCA and EBA’s know-your-payee requirements. Our solution automatically flags who is owed what and when, generates the underlying invoices, and releases payment to each rightsholder as soon as funds have cleared and contracts are fully executed. Rightsholders are paid promptly and accurately; clients settle one clean Talent Wire bill.

Every contract is held in escrow until payment is cleared.

We hold every fully executed contract in escrow until payment is received, so the legal position and the commercial position move in step. The result is a structured, transparent process with no gap between sign-off and settlement.

Everyone has the visibility they need.

Clients work within our system under configurable, role-based permissions. Internal teams can grant external partner agencies access to the specific contracts they need to see, without exposing anything beyond their remit. Everyone has the visibility they need; no one has more than they should.

Renewals handled before they become urgent.

For every asset, we maintain a single centralised Usage Rights fact sheet, which auto-populates downstream documents and schedules payments for any repeat use. Our solution tracks usage terms and the associated rightsholders and generates the contractual and financial paperwork for renewals ahead of time, so that extensions are settled swiftly, without needing to return to the negotiating table.

Our Solutions

Talent Wire RightsCheck canvasses marketing stakeholders across organisations ahead of any rights negotiation.

Each team’s anticipated usage requirements are captured, consolidated and aggregated into a single demand picture, giving Talent Wire’s negotiators the full scope of intended use before they approach any rightsholder. The result is a stronger, more informed negotiating position and a final price that reflects the organisation’s true collective need, not a series of piecemeal requests made in isolation.

Paid in full and on time.

We deliver rights procurement services through Talent Wire KEEP, a secure online platform built specifically for the advertising industry. It gives our clients one point of contact, one aggregated invoice and a complete audit trail, while every individual rightsholder is verified, paid in full and on time, in line with FCA and EBA regulation.

Talent Wire issues clients a single, aggregated invoice.

Behind the scenes, we onboard and verify each individual rightsholder, performer, voice artist, and music licensor to satisfy the FCA and EBA’s know-your-payee requirements. Our solution automatically flags who is owed what and when, generates the underlying invoices, and releases payment to each rightsholder as soon as funds have cleared and contracts are fully executed. Rightsholders are paid promptly and accurately; clients settle one clean Talent Wire bill.

Every contract is held in escrow until payment is cleared.

We hold every fully executed contract in escrow until payment is received, so the legal position and the commercial position move in step. The result is a structured, transparent process with no gap between sign-off and settlement.

Everyone has the visibility they need.

Clients work within our system under configurable, role-based permissions. Internal teams can grant external partner agencies access to the specific contracts they need to see, without exposing anything beyond their remit. Everyone has the visibility they need; no one has more than they should.

Renewals handled before they become urgent.

For every asset, we maintain a single centralised Usage Rights fact sheet, which auto-populates downstream documents and schedules payments for any repeat use. Our solution tracks usage terms and the associated rightsholders and generates the contractual and financial paperwork for renewals ahead of time, so that extensions are settled swiftly, without needing to return to the negotiating table.

Our Services

Our Services

Compliant talent
On-time payments

Expert advice on every talent decision

Contracts written to be compliant

Talent costs estimated against current rates

Procured through trusted signatory partners

Compliance assured –
Audit support included

Meet the leadership team

Our leadership team identified common industry problems that few were willing to address, and then solved them for one of the world’s largest advertisers. This is how Talent Wire began challenging business-as-usual in Rights management and procurement.

Our leadership team identified common industry problems that few were willing to address, and then solved them for one of the world’s largest advertisers. This is how Talent Wire began challenging business-as-usual in Rights management and procurement.

Dustin Guzowski

Dustin Guzowski

Founder & CEO

Dustin began his career in Advertising 20 years ago in NYC, representing some of the world’s top international publications and websites…
[READ MORE]

Canan Sulanc

Canan Sulanc

Head of Business Development

Canan has an accomplished and diverse background in Business Development in Fashion and Commercial Real Estate…
[READ MORE]
Jeff Cobb

Jeff Cobb

Co-founder and CSO

With four decades of experience, Jeff brings a wealth of knowledge in managing commercial and financial relationships…
[READ MORE]
Steve Waring

Steve Waring

CFO

Steve is a transformational Chief Financial Officer, who has guided and grown organisations right across the business lifecycle…
[READ MORE]
ISBA navy logo

We are proud to be ISBA’s Rights Management partner.

ISBA provides thought leadership, learning and guidance, bringing together a powerful community of marketers. It seeks to create an advertising environment that is transparent, responsible and accountable.

As partners we support members with ideas, advice and best-practice solutions around Rights Management.

ISBA navy logo

We are proud to be ISBA’s Rights Management partner.

ISBA provides thought leadership, learning and guidance, bringing together a powerful community of marketers. It seeks to create an advertising environment that is transparent, responsible and accountable.

As partners we support members with ideas, advice and best-practice solutions around Rights Management.