About us

Solving a painful Rights procurement problem for one of the world’s largest advertisers several years ago, spurred our founder, Dustin Guzowski, into creating Talent Wire.

Recognising it as an all-too-common problem that few seemed willing to tackle, he knew there was a better way than accepting business-as-usual.

Talent Wire now supports brands across the globe, offering a clear alternative to current IP & Rights procurement models.

With cross-territory knowledge and an internationally experienced team, they’re used to working across different markets, helping global divisions collaborate more effectively and share assets more efficiently.

Bringing together client-side and agency-side experience, it’s built a reputation for knowing how Rights work in the real-world, addressing problems head-on and simplifying the needlessly complex.

Good to know…

Looking to the future, Talent Wire is bringing a more sustainable approach to the industry.

Developing new methods of tracking the carbon emissions associated with the creation, storage, use and retrieval of digital assets, it’s giving brands an additional way to contribute to their CSR and reduce their impact.

Get in touch for more advice on reducing your asset-related carbon footprint.