Client:

One of the world’s largest house-of-brands for healthcare products.

With rights-use scattered across several territories and no overall ownership, they looked to Talent Wire to bring control at the same time as achieve cost efficiencies.

With 1000s of assets held many countries in both agencies and in-house teams, Talent Wire built a “single-point-of-truth” helping them to realise significant savings.

Our support included:

• Gathering and collating all current campaign assets from numerous agencies and other internal sources.

• Catalogue all assets for tracking and management by us (including client’s DAM where appropriate).

• Annual survey of participating markets to verify true asset needs.

• Procure rights based on survey to avoid over-buying and over-bundling.

• Audit digital channels to ensure expiring content is removed in time to avoid infringement claims.