Client:

High street apparel brand operating in the AMER, EMEA and APAC.

SAG and AFTRA agreements can be notoriously tricky unless you’ve had direct experience of working with them.

Talent Wire brought specialist support in this area to help the client manage payments, ensure compliance and negotiate infringements…

  • Ongoing, expert advice on all things SAG/AFTRA - whether it’s an A-list celebrity or a scale artist we guide them on making talent decisions.

  • Contract guidance on the correct language and terms to ensure SAG/AFTRA agreements are compliant.

  • Estimate talent costs based on latest SAG/AFTRA rates to avoid unexpected costs down the line.

  • Procure Rights in partnership with our SAG signatory affiliates in the US – ensuring on-time payments, covering all aspects of the Union’s dues such as Pension & Health, Workers Compensation, and US taxes.

  • Compliance to the SAG/AFTRA rules is 100% assured for all artists appearing in our clients’ commercials, including SAG audit support should the union audit the commercial in the future.  

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Creating a single point-of-truth for usage rights...

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Negotiating infringement claims down by 93%