Client:

Global baby care product brand.

Having received an infringement claim from a Rights-holder with the potential for a significant financial penalty (as well as negative PR) they engaged Talent Wire to handle the negotiation.

With a wide-ranging knowledge of claims and the best approach to dealing with them, Talent Wire managed to reduce the original claim by 93% by supporting in several key areas:

• Expert assessment of the claim vs. benchmark of similar scenarios.

• Direct negotiation with the Rights Holder immediately to secure best deal in the circumstances, given the client’s disadvantaged position.

• Working with client stakeholders to determine the optimum closing position to avoid costly legal support for fighting the claim.

• Procure usage rights from the infringed Rights Holder in a prompt and professional manner on behalf of the client.

• Result – negotiating down the Rights-holder’s original claim from 1.7M ZAR to a full and final settlement of 125K ZAR